Friedman Amplification Unveils the BE-50 Deluxe

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surfnorthwest
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Friedman Amplification Unveils the BE-50 Deluxe

Postby surfnorthwest » 10 Jan 2018, 06:51

Once again Friedman doing what Marshall should have been doing. Cool amp with a healthy price tag.

Friedman BE-50 Deluxe Amplifier

By combining the tonal pallet of his BE and HBE circuits, as well as the sparkling cleans of the Buxom Beauty in his all new BE-50 Deluxe amplifier head, Dave Friedman is unleashing his most flexible design yet. Thanks to a handful of Friedman’s most requested mods, this 3-channel head is chock full of tone-shaping possibilities and power.

Friedman tube amps are the best of the best. Yet, with three channels of his most popular circuits and effortless tone sculpting, all while retaining unmatched touch-sensitive purity, Dave Friedman has proclaimed the BE-50 Deluxe 50-watt all-tube head, “The best amp I’ve ever made.”

BE and HBE overdrive channels

Housed in the BE-50 Deluxe, Friedman’s BE and HBE drive channels are industry standards for high-gain crunch, clarity, and nuance. With independent volume and gain controls, as well as some of Friedman’s most popular amp modifications, you’ll be switching between these worlds of grit, on the fly.

Footswitchable BE and HBE channels
Independent volume and gain for each channel
3-position voice switch dictates the top-end response of the dirty channels
Fat switch adds low-end girth and warmth
3-way gain structure switch determines the channels’ overall gain

Buxom Betty-like cleans

The clean channel of the Friedman BE-50 Deluxe is directly inspired by the chime, glassy top end, and full body of the Friedman Buxom Betty amplifier. Not only does it sing with massive headroom and detail, but it brings out the very best in your favorite pedals and effects as well.

Opulent clean tones, inspired by the Friedman Buxom Betty
3-band EQ to shape your clean tone
3-position bright switch tailors the sheen of your sound

Flexible power section

Thanks to an astoundingly flexible power section, the BE-50 Deluxe will be your go-to amp on any gig. From the front panel, you’re able to tune the amp’s overall character with a trio of variable controls. Turn the amp around and you’ll find a half-power switch and the most transparent effects loop in the business.

Presence knob attenuates high frequencies in the amp’s power section
Thump adds or removes low-end rumble
Response control allows you to determine the amp’s feel
Transparent series effects loop with bypass switch always maintains your core tone
Power toggle selects between 50-watt pentode operation and 25-watt triode mode

Features:

50/25-Watt all tube head
Three channels
Handwired in the USA
2 x EL34 power tubes
4 x 12AX7 preamp tubes
SAT, FAT, Bright, and Voice switches create a multitude of unique textures
Gain Structure switch lowers overall gain
Clean Ch - Volume, Bass, Middle, Treble
BE Ch - Gain 1, Master 1, Bass, Middle, Treble (shared with HBE Ch)
HBE Ch - Gain 2, Master 2, Bass, Middle, Treble (shared with ch BE Ch)
Ultra-transparent series FX loop
4, 8 and 16 ohm Impedance selector switch
Custom USA made transformers
Limited Lifetime Warranty
Dimensions: 10.5" (D) x 24" (W) x 10" (H)
Weight: 30.5 lbs.

MAP and MSRP for BE-50 Deluxe Amplifier is $3,499.99 USD.

Available January 1, 2018.

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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby longfxukxnhair » 10 Jan 2018, 07:41

Sure is a lot money
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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby Anitoli » 10 Jan 2018, 08:44

.................And in the early 90's Marshall introduced the 6100, some 20 something years earlier..............

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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby gainaddict » 11 Jan 2018, 01:52

I am seriously considering the mini Dirty Shirley or the Pink Taco as my next valve amp.
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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby Matthew » 11 Jan 2018, 04:25

surfnorthwest wrote:Cool amp with a healthy price tag.

(...)

MAP and MSRP for BE-50 Deluxe Amplifier is $3,499.99 USD.


Holy... 3.5k $ for an amp is nowhere close to being "healthy price tag".

What is the point of making "amazing" amp if no one can buy it?

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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby Anitoli » 11 Jan 2018, 07:15

I would suspect that part of the pricing strategy is done to give the impression of quality. You will notice in modern marketing the products that cost more tend to attract buyers who not only want the products intended purpose, but the status that goes with that price increase.
It also creates chatter about said business. We are talking about it right now.

When Henry J. first acquired Gibson in the early 80's the first thing he did was not address the the major issues with poor quality, but rather doubled the price of all the guitars right down the line and saw sales increase by more than half. This told him everything he needed to know about marketing.

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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby Roger » 11 Jan 2018, 12:28

Limited Lifetime Warranty. That cost the half price of the amp. You will always have to go to the official technical service for the guarantee.
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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby surfnorthwest » 11 Jan 2018, 14:49

Anitoli wrote:.................And in the early 90's Marshall introduced the 6100, some 20 something years earlier..............


Sure seems like they copied it to some extent. The 6100 or even the JVM with its features.
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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby Anitoli » 12 Jan 2018, 00:05

I don't know exactly what it is about Freidman and his amps but there just seems to be this smugness that he portrays that really turns me off. He has been riding Marshall's coattails ever since he started and he acts like he has the upper hand against one of the three companies that was there at the beginning ( Marshall, Fender, Gibson) that made this all happen. Even if Marshall is having a difficult time, Freidman needs to learn a little bit about respect. They were there in the 60's when it all went down, not him. He is copying and modding but still drawing off the engineering excellence of the past. He needs to find his own way.

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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby skinnyj » 12 Jan 2018, 05:20

How he names his amps tells me all I need to know. Like I'm going to put up the money for something called a "Pink Taco"? Grow the f**K up...
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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby burnsy » 12 Jan 2018, 10:40

Anitoli wrote:You will notice in modern marketing the products that cost more tend to attract buyers who not only want the products intended purpose, but the status that goes with that price increase.


Some years ago, on a Marshall factory tour, I was shown the production line for the PCB-based JTM45, and the workstations for the hand-wired JTM45. My tour guide (who shall remain nameless) informed me that both units cost about the same to produce. If that was the case then why the huge price difference for the hand-wired, I asked. "Because people will pay it" was the answer.
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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby Alpeggio » 12 Jan 2018, 11:46

burnsy wrote:
Anitoli wrote:You will notice in modern marketing the products that cost more tend to attract buyers who not only want the products intended purpose, but the status that goes with that price increase.


Some years ago, on a Marshall factory tour, I was shown the production line for the PCB-based JTM45, and the workstations for the hand-wired JTM45. My tour guide (who shall remain nameless) informed me that both units cost about the same to produce. If that was the case then why the huge price difference for the hand-wired, I asked. "Because people will pay it" was the answer.


Sounds like Phil Wells.
He famously said the HW Plexi's sound the same as the PCB.
However, a handwired amp takes longer to make, and so it's labour costs will always be higher.
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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby burnsy » 13 Jan 2018, 03:32

I agree, that looks like a hefty price for that amp but Friedman have obviously decided that there are customers for it at that price.
Any manufacturer, when they release a new product will decide on the price and market forces will affect that price.
As players, I think if a product is the perfect spec for what we require, the price is sometimes the last thing we look at.
This amp will appeal to buyers who are more interested in the amp than the price.
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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby surfnorthwest » 13 Jan 2018, 04:19

If you go to the Friedman forum you will find many fans there who were once Marshall fans. Marshall didn't think they needed to keep up with this market and Friedman did.

To me there amps are simply Marshalls with expensive mods.
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Re: Friedman Amplification Unveils the BE-50 Deluxe

Postby longfxukxnhair » 13 Jan 2018, 06:38

If I were to buy another expensive amp, I would go with a KSR or Fortin before I bought a Friedman. I cant see paying $3500 for a hot rodded Marshall. I know from reading another forum that there has been some quality issues as of late with Friedman amps. I feel like Friedman amps want to be a custom shop amp that you can find in the big stores.
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Ovation
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Jackson Dinky
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