Very cool and about time.
The main clip (seen below), which is 44 seconds long, features five photos, labled "Humbucker," "Single-Coil Strat," "Single-Coil Tele," "P-90" and "Acoustic." When you click on any of the photos, you're taken to a new video, which then gives you another series of interactive options, each one leading to an informative demo video of a particular pickup model.
http://youtu.be/RSZMt0BqxQ4